Fruché is a contemporary fashion brand based in Lagos, Nigeria. Frank Aghuno who is the Creative Director and Founder of Fruché has been designing since the age of 11. He would cut up his mother’s ankara (Wax print) wrappers and sew them into dresses by hand. Aghuno is self taught. Most of my knowledge came from doing a lot of research and mentorship from his former fashion designer mother.
The brand aims to explore rich, historical, radical, futuristic and modern progressive stories that challenge the notion that Nigerian/ African women and men are expected to look and dress a certain way. Fruché is a mix of traditional Nigerian culture, heritage, artisanal techniques and contemporary design. The brand embodies a unique sensibility that seamlessly combines an outspoken narrative and a bold sensuality that is luxuriously modern.