Nigerian music sensation Ayra Starr has taken the global spotlight once again—this time on the cover of Teen Vogue’s July 2023 issue. Dressed in a stunning Fruché Spring/Summer 2023 raffia dress, Ayra embodies both the bold spirit of Gen Z and the artistry of contemporary Nigerian fashion.
The cover shoot, photographed by the acclaimed Stephen Tayo, is a visual celebration of culture, creativity, and individuality. Styled by Jahnaffah and brought together under the creative direction of Ade Samuel, the imagery captures Ayra in her most powerful light—confident, authentic, and unapologetically herself.
For Fruché, this moment is more than fashion—it’s a cultural milestone. Founded on the vision of telling Nigerian stories through bold design, the brand continues to blur boundaries between tradition and innovation. The raffia dress, with its sculptural details and textured finish, represents the craftsmanship and originality at the heart of the SS23 collection.
The accompanying feature, written by Ivie Ani, dives into Ayra Starr’s meteoric rise and her impact on music, identity, and representation. With every editorial appearance, Ayra not only amplifies her voice as an artist but also shines a spotlight on African designers redefining global style.
Fruché’s presence on Teen Vogue’s cover is a proud reminder: Nigerian fashion is not just participating in the global conversation—it’s leading it.
