Shameless

Collection 2025

Shame has taken on many forms over the years. It lurks in the way we dress, in how we perceive our bodies, and in the weight of others’ opinions pressed upon us.

Somewhere along the way, shame became woven into the fabric of our culture. Yet, our ancestors draped themselves in elegant wrappers that bared their shoulders, adorned their heads with towering gele, and tied mini-wrappers that, at times, left their busts uncovered—without a whisper of disgrace. The naked body was neither scandalous nor taboo; it simply was. People were free to exist as they were, unburdened by imposed modesty.

Fast forward to today, and a mere sliver of skin—a short skirt, a crop top, a plunging neckline, or an open back—invites scrutiny. We tug at hemlines, throw wrappers over shoulders, and scold with, “This isn’t our culture.” But isn’t it? Or have we been seduced by a foreign ideal of modesty, one that erases the confidence of our forebears?

We are even criticised for wearing certain traditional hairstyles and cultural garments in specific settings because others have deemed them inappropriate or only suitable as costumes.

This shame spills into other areas of our lives and affects our confidence. Yet, we are urged to be shameless in the pursuit of our dreams. To keep applying for opportunities even after a decade of rejection. To keep designing, even when critics call our work unoriginal, too radical, not intellectual enough, not conservative enough, not new enough, not sustainable enough. There’s a shame that comes with never being picked because the global fashion industry cannot fit you into a conventional box.

Shame also seeps in through family and peers—you’re too loud, you walk funny, your mannerisms are off. So you perform a more subdued version of yourself, and when you step into the world as this muted character, they ask why you seem stiff, why you’re not yourself. But how can you be, when every ounce of individuality has been sanded down for the sake of blending in? This brand of shame births anxiety, self-doubt, and a fear of expression. You become a stranger in your own skin.

It’s time we reclaim shamelessness, not as defiance, but as a celebration of self. We must wear our culture, our textiles, and our African attire with pride, at home and abroad. We must strip away the fear of embarrassment and run unapologetically toward our dreams. Shame is nothing but a leash, and we must refuse to be tethered.

Shameless

Collection 2025

full collection

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