About The brand
Fruché is a mix of traditional Nigerian culture, heritage, artisanal techniques and contemporary design. The brand embodies a unique sensibility that seamlessly combines an outspoken narrative and a bold sensuality that is luxuriously modern.


Latest Products
Belle Dress
$900Mariee Shirt
$350Dame Dress
$600Corsaire Pants
$300Capuchon Shirt
$500Escossais Suit
$600Swire Dress
$600Vivienne Dress
$600
Our Collections

Shameless
Collection 2025
Shame has taken on many forms over the years. It lurks in the way we dress, in how we perceive our bodies, and in the weight of others’ opinions pressed upon us. Somewhere along the way, shame became woven into the fabric of our culture. Yet, our ancestors draped themselves...

DO YOU KNOW WHO I AM
Collection 2024
“Do you know who I am?” reverberates through the air, a battle cry born from wounded pride. It echoes not just in the sterile confines of customer service departments or the chaotic streets of Lagos, but in the hearts of individuals seeking recognition, validation, or perhaps just a fleeting moment...

Ode To Gabo
Collection 2023
My father played an integral role in shaping my career. He encouraged my creativity and always supported me where he could. In my preteen years, I would take his clothes and my mother’s scarves, deconstruct them and fashion hand-sewn rudimentary outfits. When he found out, I was scared he would...

See finish
Collection 2022
SEE FINISH – ‘To have seen it all’ A pidgin term used to describe the inappropriate behaviour that is normalised when boundaries are not clearly defined and enforced in personal or professional relationships. Events inform a designer’s ethos. For Frank Aghuno, one of those experiences was an invitation to pitch...

Ibeji
Collection 2021
For this collection, Aghuno takes us to his Neverland. He discusses growing up as an IBEJI (Twin) in Lagos and being treated like royalty. IBEJI is the name of an Orisha representing a pair of twins in Yoruba land. Nigeria, particularly the southwest, has the world’s highest twinning rate. The...

Free Spirits II
Collection 2020
Agbogho Mmuo is annual performance held in the northern part of the Igbos’ traditional territory. Performed only by men wearing masks, the masquerades imitate the character of adolescent girls, exaggerating the girls’ beauty and movements, the smallness of a young girl’s features and the whiteness of her complexion, which is...